Thorne Maginnis

Thorne offers a comprehensive brand management practice in the fields of intellectual property, advertising, and e-commerce. He helps companies navigate legal challenges throughout the brand lifecycle—from developing and securing their IP to leveraging brand assets and managing their digital presence. Thorne counsels clients in a variety of industries, including fashion and retail, consumer products, media and entertainment, food and beverage, and hospitality. 

Thorne has broad IP experience, with a focus on trademark and copyright portfolio management and counseling. Thorne’s IP practice extends to clearance, prosecution, enforcement, and dispute management, including TTAB proceedings and UDRP domain name disputes. Thorne also has considerable experience drafting and negotiating trademark, copyright, and publicity rights agreements, and he frequently counsels clients on IP matters pertaining to AI and other emerging technologies. 

His IP practice is complemented by expertise in the fields of advertising and e-commerce, where he advises clients on federal and state false advertising, unfair competition, consumer protection, and internet laws and regulations. This includes issues arising under the Lanham Act, the FTC Act, regulatory matters within the FTC’s purview (including influencer, product labeling, and commercial email rules), and the CDA. Thorne also counsels clients on compliance with laws regulating charitable sales promotions, auto-renewing contracts, consumer loyalty programs, online gaming, and sweepstakes and contests. He also helps clients manage risk by developing terms of service and other policies for their digital platforms.