Has VW Seen the Light?

VW’s new ad campaign acknowledges its darker days yet evokes hope with a new day emerging for an all-electric future.

News reports of an emissions scandal that rocked the industry play off in the background. An engineer toils. A 60’s classic from Simon & Garfunkel matches the somber mood – but then ideas flow, sparks fly, and robots swing into action. From the darkness, headlights of an all-electric microbus emerge, and an auto manufacturer claims to have found the light. Is it enough to win back the trust of consumers?

Judge for yourself by watching VW’s latest ad campaign