VW Wants to Think Different with EVs
If imitation is the sincerest form of flattery, VW is not shy about its regard for the company behind iPods, iPhones, and iPads.
Volkswagen is looking for inspiration from a likely design source, Apple. Just as the tech company definitively distinguished itself from competitors such as Samsung and Sony, Volkswagen wants to distill down a new design concept and company priorities that will set it apart in the age of electric vehicles. Prior to Dieselgate, VW had fallen behind on electrification, but the company has now pledged 34 billion euros for investment in EVs, autonomous technology, and other new initiatives. We’ll see how far the Bug falls from the Apple tree.
To read the story from Reuters, click here.
Contacts
- Related Industries