Bloomberg Quotes Arent Fox Partner Pamela Deese about Sports Phrase Royalties
Arent Fox Intellectual Property partner Pamela M. Deese is quoted by Bloomberg News in an article that illustrates the prospect of earning royalties from popular trademarked sports phrases.
Bloomberg reported that the phrases “Three Peat” and “3 Peat” are owned by Riles & Co., which in turn is owned by Miami Heat President Pat Riley. In 1994, Mr. Riley obtained federal trademark protection for the two phrases. Any entity, which includes any team that wins a championship and wishes to use either phrase, will have to obtain a license and potentially pay a royalty fee to Mr. Riley.
“It’s good to have an established price,” said Ms. Deese on Mr. Riley using a fee for his trademarks. She added that a royalty for short-term team championship would be 10-12 percent of sales.
To read the Bloomberg article, click here.
