Partner Michelle Cooke was quoted on the first-of-its-kind decision addressing trademark rights in the Metaverse. A New York City jury ruled that an artist violated fashion house Hermès’ Birkin trademark by selling his MetaBirkins NFTs.
A New York City jury just returned a verdict in favor of Hermès in a historic dispute between the luxury fashion house and digital artist Mason Rothschild over Hermès’ alleged trademark rights relating to Hermès’ famous Birkin handbag.
Partner Michelle Cooke, co-leader of the firm’s Media & Entertainment Industry Team, was quoted on the first-of-its-kind trademark suit from luxury design house Hermès against digital artist Mason Rothschild and his NFT, METABIRKINS.
A dispute between luxury fashion brand Hermès and digital artist Mason Rothschild over Hermès’ alleged trademark rights relating to the Hermès’ Birkin handbag is making waves as a New York federal judge has denied Rothschild’s motion to dismiss and cross-motions for summary judgment.
The Metaverse is a minefield for intellectual property (IP) owners. Many of the threats to IP will be familiar — such as unauthorized use of trademarks, copying of content, and misuse of name/image/likeness.
ArentFox Schiff LLP, the first major law firm to open an office in the Metaverse, as reported by The American Lawyer, has launched a first-of-its-kind IP Enforcement Task Force to tackle legal and technical challenges associated with the enforcement of intellectual property rights in the Metaverse.
ArentFox Schiff is pleased to announce that its office in the Metaverse is now open for business, becoming the first major US law firm to build and launch an office in this new virtual world.
The Metaverse presents a variety of possibilities: from technology that enables digital content to be laid over the real world to application of real-world characteristics to a purely online environment.
Crypto-asset transactions are rapidly growing in popularity. However, a surge of cybersecurity breaches and hacker attacks on cryptocurrency exchanges and cryptocurrency wallet service providers has caused billions of dollars in crypto-asset losses to its owners.
Media & Entertainment Industry Team Co-Leader Michelle Cooke was quoted on intellectual property issues related to an NFT owner’s McDonald’s-themed restaurant called McRTFKT’s built in the Metaverse that has no affiliation with the restaurant chain.
Many brands have taken steps to proactively protect their intellectual property rights for use in connection with metaverse-related goods and services. This may include filing new trademark registrations or purchasing blockchain domains. But enforcing those rights poses a significant challenge.
